Here's to
genius taste

#Rootedingenius

Plant-based goodness

We dug deep and discovered a new, plant-based alternative for making drinks: the genius potato.

DUG, our new potato-based drink is deliciously creamy, makes perfect foam in coffee, works just like any other milk and just so happens to be the most sustainable alternative on the market. Genius, right?

Low climate footprint

0.27 – 0.31 kg CO2e/kg

Vegan friendly

Made without animal products

Free from

Lactose, milk, soy, gluten and nuts.

DUG Original

Pour it in your cereal bowl, mix it into your smoothies, put it in your hot drinks, use it for cooking your favourite dishes or just enjoy it by the glass. DUG Original is your new everyday hero, fit for every occasion.

More about DUG Original

DUG Barista

Coffee lovers: meet your new best friend. DUG Barista is a delicious potato-based drink designed to add creaminess to any hot drink. And it foams just the way you want it to. The perfect choice for all the pro (and non-pro) baristas.

More about DUG Barista

DUG Unsweetened

No added sugar, just pure great tasting potato-based goodness. This one’s for all those who want a great tasting plant-based drink but with less sweetness. Just as good at getting that foam perfect as it is enjoyable on its own.

More about DUG Unsweetened

Super-sustainability

What is it that makes DUG drinks so much more sustainable than other plant-based alternatives on the market? It has a lot to do with the properties of our hero ingredient, the potato.

DUG and sustainability

Genius potatoes

Unlike us, most people go about their day not thinking that potatoes are the greatest thing ever. Have a minute to spare? We’d like to show you just why we’re obsessed with potatoes and why turning them into drinks is a genius idea.

Discover potato power

Now award-winningly delicious

Did you know that DUG is already an award-winning drink? At the recent World Food Innovation Awards, DUG came in at first and second place in two important categories.

Read more about the awards