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Here's to
genius taste
#DareToDUG
Plant-based goodness
We dug deep and discovered a new, plant-based alternative for making drinks: the genius potato.
DUG, our new potato-based drink is deliciously creamy, makes perfect foam in coffee, works just like any other milk and just so happens to be the most sustainable alternative on the market. Genius, right?
Low climate footprint
0.27 – 0.31 kg CO2e/kg
Vegan friendly
Made without animal products
Free from
Lactose, milk, soy, gluten and nuts.
Do you dare to try something new?
You’ll find DUG here.
Super-sustainability
What is it that makes DUG drinks so much more sustainable than other plant-based alternatives on the market? It has a lot to do with the properties of our hero ingredient, the potato.
Genius potatoes
Unlike us, most people go about their day not thinking that potatoes are the greatest thing ever. Have a minute to spare? We’d like to show you just why we’re obsessed with potatoes and why turning them into drinks is a genius idea.
Now award-winningly delicious
Did you know that DUG is already an award-winning drink? At the recent World Food Innovation Awards, DUG came in at first and second place in two important categories.
