DUG wins

Just recently, the World Food Innovation Awards 2021 took place. An event that celebrates innovation across all food and beverage categories – and quite the big deal in the sustainable food industry. This year, the competition was exceptionally stiff with a whopping 276 entries, from 22 countries, across 26 different categories.

Best Allergy-Friendly Product

Despite competing against many strong and established brands, a highly distinguished panel of judges crowned DUG winner in the Best Allergy-Friendly Product category. We’re advocates for sustainable alternatives that everyone can enjoy, so we’re very happy to receive this particular award for DUG.

Honourable runner-up

The good news didn’t stop there, though. DUG was also granted the honourable Highly Commended award (second place) as Best Plant-Based Beverage. As we’re really proud of the taste and qualities of our plant-based drinks, this is certainly the icing on the cake. Our products were also nominated finalist in two other categories: Best CSR/Sustainability Initiative and Best Health or Wellness Drink.

Here’s what our CEO Thomas said after receiving the news:

“I’m very happy that DUG won the award for Best Allergy-Friendly Product. And I’m equally excited that people share the opinion that we have created a great tasting drink from potatoes.”

Read more about the WFIA awards

DUG Original

Pour it in your cereal bowl, mix it into your smoothies, put it in your hot drinks, use it for cooking your favourite dishes or just enjoy it by the glass. DUG Original is your new everyday hero, fit for every occasion.

More about DUG Original

DUG Barista

Coffee lovers: meet your new best friend. DUG Barista is a delicious potato-based drink designed to add creaminess to any hot drink. And it foams just the way you want it to. The perfect choice for all the pro (and non-pro) baristas.

More about DUG Barista

DUG Unsweetened

No added sugar, just pure great tasting potato-based goodness. This one’s for all those who want a great tasting plant-based drink but with less sweetness. Just as good at getting that foam perfect as it is enjoyable on its own.

More about DUG Unsweetened