Everyone wants a plant-based drink that tastes delicious, goes perfectly with hot drinks and is kind to the environment. It’s a tough nut to crack, but we’ve got it figured out. And who would have guessed that the humble potato was the answer?

A genius choice

Potatoes don’t need much to grow at all, making them a super-sustainable crop compared to others like soybeans, almonds, oats or dairy.

Twice as land efficient

Land suitable for food cultivation is limited around the world. So, it’s important to use it efficiently, e.g. to get as much food per square meter as possible. Growing potatoes is actually twice as efficient as growing oats in terms of land use.

Source: Lars Elofson (agronomist and founder of Swedish Potatoes)

67% lower climate footprint

If you compare dairy milk to a potato-based alternative, the climate footprint of the potato drink is significantly lower. In fact, switching to a potato-based alternative reduces the climate impact by about 67%.

Source: Carbon Cloud AB

96% less water

Compared to almonds, potatoes need a lot less water to grow. In fact, 96% less water. Using more water-efficient produce like potatoes helps conserve water to prevent shortages and droughts.

Source: Water Footprint Network

Climate footprint

Per product

Dug original

0.38 kg CO2e/kg

Dug barista

0.38 kg CO2e/kg

Dug unsweetened

0.39 kg CO2e/kg

DUG Original

Pour it in your cereal bowl, mix it into your smoothies, put it in your hot drinks, use it for cooking your favourite dishes or just enjoy it by the glass. DUG Original is your new everyday hero, fit for every occasion.

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DUG Barista

Coffee lovers: meet your new best friend. DUG Barista is a delicious potato-based drink designed to add creaminess to any hot drink. And it foams just the way you want it to. The perfect choice for all the pro (and non-pro) baristas.

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DUG Unsweetened

No added sugar, just pure great tasting potato-based goodness. This one’s for all those who want a great tasting plant-based drink but with less sweetness. Just as good at getting that foam perfect as it is enjoyable on its own.

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